Although many people see advertisements as nothing more than an annoyance, banner ads and other displays are very important. These advertisements can help fund websites or other projects, making it possible for people to deliver content to their customers free of charge. Even television advertising plays a huge role in saving customers money, as watching a few minutes of ads in turn leads to cheaper package prices for channels. Of course some networks have taken advertising too far and made it a real pain for viewers, but the best banner ad networks know how to respect their boundaries while still getting great results.
The idea is simple really, as traditional media like television is no longer the only way to reach potential customers. Continue reading